The reasons customers leave follow:
· No or little customer contact 67%
· Product or service dissatisfaction 15%
· Competition 9%
· Move or die 4%
· U.S. Office of Consumer Affairs says that for every consumer who complains,
there are 26 more that remain silent.
· Ninety-one per cent of unhappy customers will never purchase again.
· Wronged customers will normally tell 8 to 10 people, and now much more with the internet.
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