More Tips - Customer Loyalty

It has been stated , most companies designate up to 70% of their marketing budgets for acquiring new customers. The other 30% is targeted to their existing customer base. I contend the targeted marketing to your customer base leads to creating new prospects through the existing customers. Targeting those leads over time will produce new customers with a much greater return on marketing. Let's face it, marketing executives must always consider return on marketing expenses, just as all executives must be concerned with the bottom line and the return on investment.

Customer Loyalty = Success

Successful individual professionals strive to build a client base, maintain that client base and work towards repeat purchases and referrals. Without Customer Loyalty the client base will gradually be depleted.

Customer retention is considered by both scholars and practitioners to be one of the critical success factors for businesses with its implications for cost savings and profitability . Many have stated the cost of acquiring new customers is five to seven times that of retaining existing ones.

I have written a new book on Customer Loyalty called: "Give Your Dog A Treat"

Customer Loyalty - The Key to Profit Growth

The reasons customers leave follow: · No or little customer contact 67% · Product or service dissatisfaction 15% · Competition 9% · Move or die 4% · U.S. Office of Consumer Affairs says that for every consumer who complains, there are 26 more that remain silent. · Ninety-one per cent of unhappy customers will never purchase again. · Wronged customers will normally tell 8 to 10 people, and now much more with the internet.

Loyalty marketing is the management process of identifying “best customers” and utilizing customer data and insight to create, retain and grow profitable relationships. Best customers are those who are the most commercially valuable – they bring the most profit. Also important are those whose characteristics suggest that they have the potential to become categorized as best customers.

Provide feedback regarding loyalty programs that have worked for your company. Thanks

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VOIP Yes or No

Voice Over The Internet (VOIP) YES or NO!
Q: If I buy a system that isn’t compatible with Voice over IP (VOIP), will it become obsolete quickly? A: No it won’t. We are confident you will be able to use “conventional” analog and digital phone lines for twenty years or more. A VOIP phone system simply means that the phones communicate with your main phone system box using VOIP. However, when a call is made outside the office, the call is converted to conventional analog or digital technology for use on the phone lines from the phone company.
Q: Does VOIP eliminate long distance? A: Usually no. Multi-location business can eliminate toll costs between offices using VOIP. However, any call made to someone not in another office of the same company will still incur toll charges regardless of whether their phone system is VOIP or not. If you have only one office, the answer is always no.
Q: Is VOIP easier to deploy? A: Only if your office has Cat 5 data cable installed. Many offices cabled in the past only have CAT 3 data cabling which will not work
Q: Can VOIP be run on my existing data network, so I don’t need another jack Cat 5 or otherwise? A: Yes, with a caveat. While VOIP can be run on an existing network, you will need to have routers that can perform what is called QoS (Quality of Service). This gives voice traffic priority over data packets. Without QoS, the quality of the voice calls could become unintelligible during times of heavy data traffic on your network.
Q: Is VOIP easier to maintain? A: Probably. Moving a conventional phone requires a technician to move wires in the back room. VOIP phones will retain their programming when moved, so typically no technician is required assuming there is a working network jack at the new location.
Q: Does VOIP offer more features than digital/analog phones? A: Absolutely. The most compelling reason to migrate to VOIP is for the features-specifically the mobility features. VOIP allows a user to have a phone at his/her home and still have it connected to the phone system. The same is true with remote offices. Distant phones and offices can be easily and seamlessly integrated into a VOIP system so that calls may be routed to the distant phone exactly as if the calls were located in the office.
If you are considering VOIP, know that digital systems while less expensive, are probably going to be less functional in the future. The best option is a digital system which is already VOIP capable. This allows for cost savings for any future use of VOIP phones. Either way VOIP is here to stay.

Researching Business Phones

Researching business telephone systems on the internet can be a confusing exercise. Contact a reputable supplier to help you with a system that fulfills all of your current and future requirements. It is easy to “over-purchase” a product with more than you will ever use. A quality supplier/installation service company will help you in deciding which system and features suit your specific requirements.

As the communications core, a quality office phone system is essential to a smoothly run company and enables you to stay in touch with your customers and your staff at all times. Features such as voice mail and call forwarding aid in managing incoming calls. These and other features allow you to direct callers to the correct department, creating greater efficiency leading to improved profitability. Handsets can be programmed to suit the individual needs, again creating speed and efficiency.

For help finding a reputable dealer in your area contact: http://www.commworld.net/

Toshiba & Panasonic Business Phone Systems

COMMWORLD of Indianapolis

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