Customer Loyalty Tips

It has been stated , most companies designate up to 70% of their marketing budgets for acquiring new customers. The other 30% is targeted to their existing customer base.
I contend the targeted marketing to your customer base leads to creating new prospects through the existing customers. Targeting those leads over time will produce new customers with a much greater return on marketing.
Let's face it, marketing executives must always consider return on marketing expenses, just as all executives must be concerned with the bottom line and the return on investment.